Thursday, February 21, 2008

On-Page Optimization

1)Title:-It is one of the most important factors to get high ranking in search engines.It must inclue the targetted keywords for your page.But while providing titles,you have to keep in mind that each page should have a unique title as repeatation of same title may arise duplicacy content problem and your site may also be penalized and can also be put in supplemental index.Maximum of 60-66 characters is allowed in title.

Targetted Keywords: Keywords or set of keywords which are used to promote a website in search engines based on content of site.

2)Meta Description – Meta description is the descriptive text that appears in search engine results page along with a title and url.It should also be unique for each page.It should be kept short and relevant to content of page and unnecesaary stuffing of keywords should be avoided.

3)Meta Keywords – This should contain the targeted keywords and the keywords to the page. Should not unncessarily stuff keywords.

4)Heading Tag – They are important aspect of search engine optimization.

5)Alt Text– As search engines cannot crawl the images.So alt text should be provided for each of the image used in the site. This should be relevant to image.

Types Of Optimization

There are two types of optimization:
1)On-Page optimization
2)Off-Page optimization

Need Of Search Engines

Without Search Engines,it will almost impossible for us to find anything on web,if you don't know the URL name.To remember the url's of so many websites is almost impossible.So here comes the importance of Search Engines.You just have to make query and search engines will come up with all the relevant results matching the query

Need Of Search Engine Optimization

Whenever a query is made by user in search engines to find related information,thousands and thousands of web pages turn up which match with the query.
But as you know,most of us don't have the tendency to visit beyond the top 10 results that appears in the first page.So there is competition among websites to be in top ten.
So there comes the need of Search engine Optimization.

Saturday, February 16, 2008

How Search Engines Work?

Search engines surf the web with the help of spiders.Spiders look for documents and their web addresses.Documents and their respective web addresses are collected which are then sent to search engines software for indexing.The software then extracts the information from those documents and stores them in its database.
When a user searches a query in the search box,then the database is searched for relevant results which are then collected and are displayed as links.

What is a Directory?

Directory is collection of website addresses,each of which organized in some category and each category into subcategory.Directory is almost similar to search engines but here human beings are involved who maintain and update the information.Results in a directory are taken from websites that have been submitted to it.

What is Search Engine Optimization?

Search engine optimization is the process of optimizing websites so that they obtain higher ranking in search engine results page(SERP) which in turn will drive more traffic to the website.

What is a Spider?

Spider is basically a program that automatically surfs the webpages and adds them in search engine's database.Search Engine uses spiders to search websites,collect information from them and then index them in their database.
Spiders are also known as crawlers or robots.

Friday, February 15, 2008

What is a Search Engine?

Search Engine is a program or a website which gives information to users based on the search query.Its basically a database of websites and uses programs(spiders) to collect information.