Pay Per Lead

The Pay per Lead (PPL) system, together with Pay Per Click, is another important part of Internet Marketing and a way to expose your products and services to targeted clients.

Pay per Lead (PPL) allows you to ONLY pay for those visitors that actually fill out a form, indicating their interest in your products and/or services. The aim is to acquire new customers even if this doesn't result in an immediate sell at this point in time.

The real advantage of PPL program lies in the fact that you will have the potential clients' name and e-mail address (as a minimum) which will allow you to stay in touch/communicate with these prospects. The challenge will be to filter "those that have a serious interest" from those that "always love to get some more information out of natural curiosity".

The challenge lies in requesting enough information to be provided by the potential customer, without asking too much. When you ask too little information, you will lack clues as to the specific interest of the potential client and you will find it more difficult to establish the extent of the interest. When you ask too many questions, people will get tired of answering them and simply drop out.

How does Pay per Lead (PPL) work?

Your advertisement is placed on all major search engines (Google, Yahoo, etc.), and websites, your advertisement only appears when user searches for your products and services.

When targeted user clicks on that advertisement he visits your website's-landing page.

These targeted users are then converted into qualified leads by prompting them to fill a very simple form on the landing page.

These qualified leads can then be closed via your Business Development team thereby ensuring companies sales target are met.

USP of this service is, you don't pay per click but you only pay for lead information (name, e-mail, phone, etc.)

Benefits of a Pay per Lead (PPL) program

With a Pay per Lead (PPL) program you only pay for those visitors that fill in a form which allows you to keep track of potential customers and identify their profile.

With Pay per Lead (PPL) program you can easily control the money spent in the campaign and measure the conversion ratios.

Pay per Lead (PPL) is usually cheaper than Pay per Click (PPC).