Spiders are programs which visits or crawls different websites and fetches information from those which are then indexed.Spiders are also refered as bots. Each search engine has different spiders. e. g Google spider is called googlebot
Wednesday, September 5, 2018
Friday, June 18, 2010
Faster Indexing of Website
Tricks to get indexed fast by Search Engines
Make use of two popular sites here:
1)Blogger.com
2)My Yahoo!
Firstly link to your new website from Blogger.com blog. Second part is add blog feed content into My Yahoo!.
Steps to follow:
1. Login to Blogger.com and create a blog there. Don’t need to be serious about this blog, you just make use of it for your new website.
2. Start a new post with link to your website in Blogger.com account. Don’t need to write full page long, just few keyword text with links are enough.
3. Publish the post. An atom.xml file is generated as well.
4. The path of your atom.xml is http://yourblog.blogspot.com/atom.xml. Note the path.
5. Here is Second Part. Login My Yahoo!, click the “+ Add content” link, which located under the search field.
6. At “Find Content” bar, click “Add RSS by URL”
7. At new page, paste your blogger.com atom feed URL into the URL field, and click “Add” button.
8. The feed will be displayed in My Yahoo! page, and you are done!
How does it works?
Search engine bots like to visit high ranking websites and follow their links. The trick here is to add your website link into popular websites for free. Yahoo! and Blogger.com are two very popular websites. Plus, Blogger.com is owned by Google and My Yahoo! is Yahoo!’s site.
Make use of two popular sites here:
1)Blogger.com
2)My Yahoo!
Firstly link to your new website from Blogger.com blog. Second part is add blog feed content into My Yahoo!.
Steps to follow:
1. Login to Blogger.com and create a blog there. Don’t need to be serious about this blog, you just make use of it for your new website.
2. Start a new post with link to your website in Blogger.com account. Don’t need to write full page long, just few keyword text with links are enough.
3. Publish the post. An atom.xml file is generated as well.
4. The path of your atom.xml is http://yourblog.blogspot.com/atom.xml. Note the path.
5. Here is Second Part. Login My Yahoo!, click the “+ Add content” link, which located under the search field.
6. At “Find Content” bar, click “Add RSS by URL”
7. At new page, paste your blogger.com atom feed URL into the URL field, and click “Add” button.
8. The feed will be displayed in My Yahoo! page, and you are done!
How does it works?
Search engine bots like to visit high ranking websites and follow their links. The trick here is to add your website link into popular websites for free. Yahoo! and Blogger.com are two very popular websites. Plus, Blogger.com is owned by Google and My Yahoo! is Yahoo!’s site.
Friday, March 5, 2010
Use Of Nofollow On An Internal Link
Nofollow is sometimes used in internal linking of website to stop the pagerank flow to unimportant links. One can add nofollow for the internal pages such as Contact us, privacy policy, company profile pages which tells search engines that the links may be a non relevant or unimportant. In such case the page rank won't be transferred to such internal pages. In other words to stop link juice from flowing to minor pages like Terms and Conditions or privacy policy.
Difference between PageRank and Toolbar PageRank
Pagerank : More the no. of websites are linking to your domain, higher will be site's pagerank and its the real pagerank. It is updated in real time so if your website gets a few links pointing today, the real pagerank will be increased as soon as the spider will find these links.
Toolbar PageRank: If you install Google toolbar you will see the toolbar pagerank value. Toolbar pagerank is updated only a few times a year.
Toolbar PageRank: If you install Google toolbar you will see the toolbar pagerank value. Toolbar pagerank is updated only a few times a year.
Tuesday, December 30, 2008
Link Farm
Link Farm is a group of web sites linking to every other site in the group. Some link farms are created manually and some through automated programs. Mostly link farm is a collection of unrelated URL's which are created with the intension of just increasing no. of backlinks for sites and thus increasing the Pagerank of website.
Sunday, October 19, 2008
What is Siloing & Its Importance
Sometimes we find that we are able to rank really well for general keywords but not for specific keyword terms or vice versa. This issue of not being well-ranked for general and/or targeted keywords is generally caused by poor linking between pages. When you link indiscriminately from one page to another, you tend to disturb the organized theme of your site, thus making it difficult for your targetted keywords to rank naturally in the search engines.
The solution for diluted or unfocused linking is siloing. Siloing resolves this problem by allowing you to achieve high search engine placement both for general and targeted keyword phrases through themed vertical page linking and/or construction. One of the ways to achieve this goal is to incorporate silos into your site structure. There are two types of silos. One is directory based silos and other one is virtual silos. Both silos create theme through linking but in different ways. Virtual silos create content and subject relationships through cross-linking to create theme while directory based siloing creates relationships by utilizing directories to group like-content.
In a directory silo, relationships between pages are created by grouping like- content pages under a single directory. The names of the pages help to focus the subject matter of the directory. The theme of the directory is tied into the directory structure itself.
Directory structures require at least five pages of text which support whatever topic the directory is addressing. Directory silos must be very structured and highly organized.
To correctly implement a directory silo, you would group like-content into separate directories. Let's use butter and jelly, for example. You would create a directory for each theme, one for peanut butter and one for jelly. Contained within these directories, you would have subsequent content-rich pages to support the overall theme of the directories. For example, let's say that there are two types of butter-fat free and with fat. These would fall underneath the butter page. Then let's say that there is further information about both these butter, all of the information regarding each butter type would fall underneath that respective directory.
Now, suppose that you want to link between the butter directory and the jelly directory. As an example, let's say that you have a page underneath the butter directory which discusses a jelly that goes hand-in-hand with a specific butter type and you want to link to this type of jelly. Rather than linking from that butter type to the jelly type which complements it, you would only link from the butter page to the jelly landing page. The reason for this is that if you have multiple links linking different butter manufacturers and jelly with butter, you are diluting your theme which makes it difficult for your keywords to stand out and tell the search engines what your pages are about. If you have two distinct categories or silos, "butter" and "jelly", it is much easier for your keywords to stand out and consequently, be ranked by the search engines.
In a virtual silo, theme is created through linking. The names of each page are not important because the pages in the relationship are not necessarily in the same silo. The silo is defined by the pages that it links to. Thus, you are creating theme based on links rather than directory structure.
So, what is a virtual silo exactly? A silo is a vertical page linking design. You have your landing page, or your main page, at the top of the silo and underneath this page you have pages which support your main landing page theme.
To use the above butter and jelly example, the butter page would be one of your landing pages. Let's also say that you have additional pages which discuss the specific manufacturers who make butter but they are not in the same directory. These pages would all link separately to your main landing page and they would link horizontally to each other, thus helping to build the theme of that silo. The side note to this is based on what you want to be ranked for: if you want to be ranked for butter as a general keyword or if you want to be ranked for specific types of butter. Siloing too tightly would mean that you would not be supporting your general term with your specific terms. In this respect, cross-linking within a silo would be okay to do. It all depends on which keywords you want to be ranked for and whether they are general in nature or more targeted. Keep in mind, though, that cross-linking between subjects dilutes your theme. The point of linking is to group similar subjects in order to tell the search engine what this section is about.
Now, let's also suppose that you want to discuss jelly as well as butter. The jelly page would have its own silo design. The landing page would be the jelly page and as in the above butter example, any pages which discuss varieties of jelly, would be the subsequent pages which would all link to the jelly landing page but not to each other.
Suppose that you want to link between pages in this virtual structure, you would follow the same rules that applied for the directory structure example. So, let's say that in your butter page, which discusses a particular manufacturer of butter, you also want to discuss a jelly made by same manufacturer. Rather than directly linking from the "brand A butter" page to the "brand A jelly" page, you would link from the brand A butter page to the jelly landing page. As with the directory structure linking example, the reason for this is that if you have multiple links linking different butter manufacturers and jelly with butter, you are diluting your theme which makes it difficult for your keywords to stand out and tell the search engines what your pages are about.
The solution for diluted or unfocused linking is siloing. Siloing resolves this problem by allowing you to achieve high search engine placement both for general and targeted keyword phrases through themed vertical page linking and/or construction. One of the ways to achieve this goal is to incorporate silos into your site structure. There are two types of silos. One is directory based silos and other one is virtual silos. Both silos create theme through linking but in different ways. Virtual silos create content and subject relationships through cross-linking to create theme while directory based siloing creates relationships by utilizing directories to group like-content.
In a directory silo, relationships between pages are created by grouping like- content pages under a single directory. The names of the pages help to focus the subject matter of the directory. The theme of the directory is tied into the directory structure itself.
Directory structures require at least five pages of text which support whatever topic the directory is addressing. Directory silos must be very structured and highly organized.
To correctly implement a directory silo, you would group like-content into separate directories. Let's use butter and jelly, for example. You would create a directory for each theme, one for peanut butter and one for jelly. Contained within these directories, you would have subsequent content-rich pages to support the overall theme of the directories. For example, let's say that there are two types of butter-fat free and with fat. These would fall underneath the butter page. Then let's say that there is further information about both these butter, all of the information regarding each butter type would fall underneath that respective directory.
Now, suppose that you want to link between the butter directory and the jelly directory. As an example, let's say that you have a page underneath the butter directory which discusses a jelly that goes hand-in-hand with a specific butter type and you want to link to this type of jelly. Rather than linking from that butter type to the jelly type which complements it, you would only link from the butter page to the jelly landing page. The reason for this is that if you have multiple links linking different butter manufacturers and jelly with butter, you are diluting your theme which makes it difficult for your keywords to stand out and tell the search engines what your pages are about. If you have two distinct categories or silos, "butter" and "jelly", it is much easier for your keywords to stand out and consequently, be ranked by the search engines.
In a virtual silo, theme is created through linking. The names of each page are not important because the pages in the relationship are not necessarily in the same silo. The silo is defined by the pages that it links to. Thus, you are creating theme based on links rather than directory structure.
So, what is a virtual silo exactly? A silo is a vertical page linking design. You have your landing page, or your main page, at the top of the silo and underneath this page you have pages which support your main landing page theme.
To use the above butter and jelly example, the butter page would be one of your landing pages. Let's also say that you have additional pages which discuss the specific manufacturers who make butter but they are not in the same directory. These pages would all link separately to your main landing page and they would link horizontally to each other, thus helping to build the theme of that silo. The side note to this is based on what you want to be ranked for: if you want to be ranked for butter as a general keyword or if you want to be ranked for specific types of butter. Siloing too tightly would mean that you would not be supporting your general term with your specific terms. In this respect, cross-linking within a silo would be okay to do. It all depends on which keywords you want to be ranked for and whether they are general in nature or more targeted. Keep in mind, though, that cross-linking between subjects dilutes your theme. The point of linking is to group similar subjects in order to tell the search engine what this section is about.
Now, let's also suppose that you want to discuss jelly as well as butter. The jelly page would have its own silo design. The landing page would be the jelly page and as in the above butter example, any pages which discuss varieties of jelly, would be the subsequent pages which would all link to the jelly landing page but not to each other.
Suppose that you want to link between pages in this virtual structure, you would follow the same rules that applied for the directory structure example. So, let's say that in your butter page, which discusses a particular manufacturer of butter, you also want to discuss a jelly made by same manufacturer. Rather than directly linking from the "brand A butter" page to the "brand A jelly" page, you would link from the brand A butter page to the jelly landing page. As with the directory structure linking example, the reason for this is that if you have multiple links linking different butter manufacturers and jelly with butter, you are diluting your theme which makes it difficult for your keywords to stand out and tell the search engines what your pages are about.
Thursday, October 16, 2008
Pay Per Lead
The Pay per Lead (PPL) system, together with Pay Per Click, is another important part of Internet Marketing and a way to expose your products and services to targeted clients.
Pay per Lead (PPL) allows you to ONLY pay for those visitors that actually fill out a form, indicating their interest in your products and/or services. The aim is to acquire new customers even if this doesn't result in an immediate sell at this point in time.
The real advantage of PPL program lies in the fact that you will have the potential clients' name and e-mail address (as a minimum) which will allow you to stay in touch/communicate with these prospects. The challenge will be to filter "those that have a serious interest" from those that "always love to get some more information out of natural curiosity".
The challenge lies in requesting enough information to be provided by the potential customer, without asking too much. When you ask too little information, you will lack clues as to the specific interest of the potential client and you will find it more difficult to establish the extent of the interest. When you ask too many questions, people will get tired of answering them and simply drop out.
How does Pay per Lead (PPL) work?
Your advertisement is placed on all major search engines (Google, Yahoo, etc.), and websites, your advertisement only appears when user searches for your products and services.
When targeted user clicks on that advertisement he visits your website's-landing page.
These targeted users are then converted into qualified leads by prompting them to fill a very simple form on the landing page.
These qualified leads can then be closed via your Business Development team thereby ensuring companies sales target are met.
USP of this service is, you don't pay per click but you only pay for lead information (name, e-mail, phone, etc.)
Benefits of a Pay per Lead (PPL) program
With a Pay per Lead (PPL) program you only pay for those visitors that fill in a form which allows you to keep track of potential customers and identify their profile.
With Pay per Lead (PPL) program you can easily control the money spent in the campaign and measure the conversion ratios.
Pay per Lead (PPL) is usually cheaper than Pay per Click (PPC).
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